Google Chromebox: A Digital Signage Player?
Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on...
View ArticleCan Digital Signage Revive the Dying POS Industry?
With the likes of Square gaining massive traction in the retail arena, it’s not just the providers of kiosks that are taking a major hit. Retail POS providers are seeing massive ebbing of revenues from...
View ArticleWhy the StudioLite is the Next Strategy Phase
I have conversations with old Enterprise users, newbies and current customers on a daily basis. I’m typically on the phone with them for long periods, answering questions, resolving concerns and giving...
View ArticleProgrammatic Advertising in Place-Based Media: Hype or the FINAL Solution?
Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack...
View ArticleAdvertising: Bridging the Gap Between Small and Large Networks
Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect...
View ArticleReasons Google Can & Should Enter Digital Out-of-Home (and a few indications...
From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features,...
View ArticleIndustry Consolidation: Looking Back as the Dust Settles
The growth ebbs and flows of nearly every industry reach maturity, then consolidation and finally decline. While the digital signage market has struggled to find itself there have certainly occurred...
View ArticleDigital Signage: A Great Virtual Business Model
Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the...
View ArticleWhen Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity....
View ArticleSinking Ships: How Failing (and Nearly Failing) Providers Have Helped to Spur...
The niche of digital signage has seen a number of casualties in the last few months, none of which bodes well for the industry at large, but which is expected for an industry bred out of technology....
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